In my customer acquisition draft (click here), I created this slide ... about coloring books.
Yup ... physical book sales actually increased in 2015, and coloring books were a huge reason why. It's not so much that physical books are making a comeback as that a genre was re-imagined.
All of us manage businesses where we could re-imagine something old in a new way. We simply choose not to.
I know, I know. Your business is unique, it is different, you've tried stuff that didn't work, you have to make your quarterly numbers. You just haven't hit upon the right idea yet, and you won't hit upon the right idea if you keep telling everybody who has an idea that the idea won't work.
Customer Acquisition is the biggest issue for businesses in 2016.