Getting Proof: New Items

Getting Proof: New Item Performance

Getting Proof: Merchandise

Dear Catalog CEOs: Segmenting Customers and Opinions

Your Catalog PhD Project: Now Fortified with Judy, Jennifer and Jasmine!

Retail Alignment

When A Business Focuses on Judy

Dear Catalog CEOs: The iPad Problem

Observations About Judy, Jennifer, and Jasmine

The Jasmine Experience

Calculating Jasmine

Calculating Jennifer

Dear Catalog CEOs: Valentine's Day

Calculating Judy

How Do I Decide Who Is Judy, Jennifer, And Jasmine?

Why Won't Jennifer Budge?

Dear Catalog CEOs: Three Ways To Monetize

Sending Catalogs to Jasmine: A Bad Idea

Sending Catalogs to Jennifer

Sending Catalogs to Judy

Oh Jasmine, You're Fickle: Gilt Groupe