January 14, 2016

The Deadline Approaches - MineThatData Elite Program

Remember, the MineThatData Elite program is a once-ever-four-months evaluation of how your business stacks up against other member participants (e-commerce + call center).

The next run happens at the end of January. Three years of purchase history are sent (February 1, 2013 - January 31, 2016).

With the data, I analyze two important pieces of information.
  1. Merchandise Productivity for October, November, December, January.
  2. New + Reactivated Customer gains/losses for October, November, December, January.
Then, I use an averaging technique (average of averages + demand-weighted averages) / 2 to determine program participant Merchandise Productivity and New + Reactivated Customer gains/losses.

If I see something in the data (i.e. changes in Black Friday - Cyber Monday behavior), I happily analyze the information and share what I find. 

I also produce additional tables ... if you do not have simple file reporting like the table illustrated above, you'll get that information as part of the program.

  • Current members are Grandfathered in at their entry price.
  • New members are in at a cost of $2,000 per run.
  • Prices go up to $2,500 per run on February 1.
What would stop you from benchmarking how you performed against other Elite Member Participants?

  • Sign Up Now!
  • I will invoice you for membership costs, which are due prior to the analysis timeframe.
  • Three years of data, February 1, 2013 to January 31, 2016, are due to me on February 15.
  • I provide your analysis on or before February 28.

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...