January 14, 2016

The Deadline Approaches - MineThatData Elite Program

Remember, the MineThatData Elite program is a once-ever-four-months evaluation of how your business stacks up against other member participants (e-commerce + call center).

The next run happens at the end of January. Three years of purchase history are sent (February 1, 2013 - January 31, 2016).

With the data, I analyze two important pieces of information.
  1. Merchandise Productivity for October, November, December, January.
  2. New + Reactivated Customer gains/losses for October, November, December, January.
Then, I use an averaging technique (average of averages + demand-weighted averages) / 2 to determine program participant Merchandise Productivity and New + Reactivated Customer gains/losses.

If I see something in the data (i.e. changes in Black Friday - Cyber Monday behavior), I happily analyze the information and share what I find. 

I also produce additional tables ... if you do not have simple file reporting like the table illustrated above, you'll get that information as part of the program.

Cost?
  • Current members are Grandfathered in at their entry price.
  • New members are in at a cost of $2,000 per run.
  • Prices go up to $2,500 per run on February 1.
What would stop you from benchmarking how you performed against other Elite Member Participants?

Timeline:
  • Sign Up Now!
  • I will invoice you for membership costs, which are due prior to the analysis timeframe.
  • Three years of data, February 1, 2013 to January 31, 2016, are due to me on February 15.
  • I provide your analysis on or before February 28.

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