Posts

Hillstrom's Optimizer: Looking At Incremental Profit

Hillstrom's Optimizer: Short-Term vs. Long-Term Tradeoff

Hillstrom's Optimizer: Oh, Maybe The Optimizers Were Wrong

The MineThatData Visualization Challenge!!!!

Hillstrom's Optimizer: Our Optimization Teachers Were Right!! (Or Were They?)

Hillstrom's Optimizer: But We're Taught To Optimize!!

How Are You Doing This?

Hillstrom's Optimizer: Let's Go For Broke!

Hillstrom's Optimizer: Short-Term / Long-Term Tradeoff

Hillstrom's Optimizer: How Search Impacts The Business

Hillstrom's Optimizer: Email Marketing Is REALLY Important

Hillstrom's Optimizer

Modern Scores: Staying in Business

Modern Scores: Applied To Marketing Strategy