Hire Kevin!

A Plethora of Options

Have a project where you need Kevin's help? Yes? Good! Here are the many ways that you can work with Kevin.

On all projects, I bill half of the project fee up-front, half is due within 15 days of project completion. A typical project takes about 4 weeks to complete.

Send Kevin an email (kevinh@minethatdata) or dial 206-853-8278 for details.

Hillstrom's Marketing Budget Experiments (Cost = $19,900).

Have a monthly marketing budget? Want to see what impact monthly spending changes within specific channels yield on the long-term health of your business? Need to grow to a certain level in five years and not know how to invest to get there? Unsure if your merchandise is holding you back? If you answered yes to any of those questions, Hillstrom's Marketing Budget Experiments is for you! I take elements of my Category Development project (designed to understand if merchandise is holding your company back), Customer Development project (designed to understand if your customers are holding your company back), and merge them with my Forecasting work. The result? An investment project where you will fully understand what a $100,000 increase in paid social or paid search (for example) in a given month means to your business. You will learn how to optimize short-term or long-term profit (hint - it's really hard to do both). You will learn how your business really operates. This project is SO MUCH FUN!!!
  • Note:  A "fully customized" project with a client-prescribed segmentation scheme or analysis of more than nine channels costs $49,900. This requires considerable code development on my behalf.

Hillstrom's Startup Analysis (Cost = $5,000).

A condensed version of my Customer Development and Category Development work for brands < $20,000,000 in annual sales with < 5 years of available purchase history. Continue with follow-ups for $2,000 as your business grows and evolves. A great way to learn how loyal your nascent customers are likely to become.

Ad-Hoc Projects

Projects that are customized to unique client needs are considered "Ad-Hoc Projects". If you have an analysis request that does not fit into my typical project framework and requires less work than my typical project offering, the project will be billed at this rate. Projects requiring as much work as the Customer Development project will be billed at the Customer Development project rate.

Hillstrom's Customer+Category Development (Cost = $35,000).

For a significantly reduced cost, you get both a Customer Development project and a Category Development project. How do you beat that?

Hillstrom's Customer Development (Cost = $25,000).

I analyze how your customers are developing, providing you with actionable insights to grow your business now that you have this huge glut of customers. Please click here for more details.

Hillstrom's Category Development (Cost = $22,000).

The natural evolution of a typical Customer Development Project, with the focus shifting to the intersection of how customers interact with product categories. You will learn what the impact of increased prices has on customer response and spend. You will learn which categories are the "glue" of your business. How are prices and gross margin dollars interrelated? Do buyers of Holiday merchandise come back, or are they married to Holiday merchandise? Do your best customers crave new products or existing products? Does discounting impact future customer behavior? This and a lot more will be analyzed and presented in an effort to help you grow your business.

Hillstrom's Forecasting (Cost = $10,000).

This two-week project allows the Professional to understand what the sales forecast is likely to be through the rest of this year and for next year. Where possible, monthly forecasts are provided by merchandise category as well.

Hillstrom's QuickScores (Cost = $11,000).

Hillstrom's QuickScores addresses a targeted approach to restoring File Power, Sales, and Profit. Based on a proprietary weighting strategy that evaluates when historical purchases happened and how much was spent (by marketing channel), you will receive the following QuickScores.
  • Email QuickScore:  A score that you can use for targeting purposes ... each customer ranked from highest to lowest based on the probability of purchasing via an email campaign. You'll know exactly who to target for loyalty programs, for activation programs, for reactivation programs.
  • Catalog QuickScore:  For catalogers, a score that will tell you who is most likely to purchase solely because of catalog mailings. Historical purchases across channels are weighted appropriately so that you are not wasting one penny of the money your brand allocates to marketing purposes.
  • Category Development QuickScore:  Based on weighted historical transactions you will know, by customer, the Primary Merchandise Category and the Secondary Merchandise Category preferred by the customer. Used in combination with the Email QuickScore, you will be able to target the specific merchandise that causes the customer to be most likely to purchase from an Email Marketing campaign.
  • Brand QuickScore:  An overall ranking of customers from best to worst based on Brand Loyalty.
  • Catalog Contact Strategy:  For an additional $18,000 I will tell you exactly how many times each customer in your customer file should be mailed, on an annual basis. See if you can find a single vendor who will do this for $29,000.

The MineThatData Elite Program

Three times a year Elite Program participants learn how their comp segment productivity is trending. They learn how good of a job they are doing at reactivating buyers and acquiring new buyers. They also learn about aspects of their business based on experimental methodologies that Kevin is playing with.
  • First Run = $1,800, prepaid.
  • Each Subsequent Run = $1,000 prepaid.
  • Runs occur in February, June, and October.
  • 5 Years of Data Required, One Row per Item Purchased, .csv Format.
  • Fields (Columns) = Household_ID, Order Date (20191004), Quantity, Amount Spent, Item_Number, Merchandise_Category, Marketing Channel Purchased From.

Speaking Fee

Kevin has been featured at major conferences in Germany, Sweden, UK, and the United States, as well as Shop.org and Internet Retailer.
  • Speaking Fee = $4,000, plus Economy-Plus airfare and all applicable travel expenses.

Data Requirements

The image below illustrates what a typical project dataset looks like. Most projects can be completed with just "File #1". Most e-commerce / mobile projects require "File #3". Most catalog contact strategy projects require "File #2". Files must be formatted in .csv format. I can offer credentials for an FTP server if required.

New Pilot Project

When I have a new product offering, I share it with you, the loyal reader, at a significant discount. You help me test out a pilot product, ...