A Plethora of Options
Have a project where you need Kevin's help? Yes? Good! Here are the many ways that you can work with Kevin.
Have a project where you need Kevin's help? Yes? Good! Here are the many ways that you can work with Kevin.
On all projects, I bill half of the project fee up-front, half is due within 15 days of project completion. A typical project takes about 4 weeks to complete.
Send Kevin an email (kevinh@minethatdata) or dial 206-853-8278 for details.
Hillstrom's Virtual Analytics Officer (Cost = $40,000 per Quarter, or $16,000 per Month).
You get access to my analytics suite and expertise at 1/3rd time (13 hours per week) for three months. Three months! This isn't a "create a dashboard for me" or "help us better leverage Google Analytics" or "build us a customer database" project. Nope. This is for the advanced analytics problems you have. You get me as your Virtual Analytics Officer. Be it understanding the impact of inflation on your customer base, creating segments of customers based on various behaviors, explaining customer behavior to your Executive Team, or mentoring your Analytics staff, I'm available virtually! Email me (kevinh@minethatdata.com) with your specific request and if compatible with the work I perform, we'll get busy!
Hillstrom's Customer Development (Cost = $25,000).
Currently the most-requested project in a post-COVID world, I analyze how your customers are developing, providing you with actionable insights to grow your business now that you have this huge glut of customers. Please click here for more details. You also get "Hillstrom's Newbies" as part of the Customer Development project, at no cost.
Hillstrom's Profit (Cost = $35,000).
An exploration of the product / customer issues that lead to sub-optimal profitability. This project is a fusion of the merchandise forensics work I performed a decade ago and customer development projects I currently perform. The result? A more profitable business! Be it catalog circulation issues, customer returns, fulfillment or product availability issues, gross margin challenges, or irregular/seasonal customer activity, I will outline how your customer file and merchandise assortment are fused together to create a robust profit profile.
Hillstrom's Profit Lite (Cost = $7,500).
A high-level summary of metrics that help you understand the surface-level issues that lead to a "Hillstrom's Profit" project. If you cannot afford a large project, I'll provide you with a high-level analysis meant to get you started down the path to profitability.
Ad-Hoc Projects
Projects that are customized to unique client needs are considered "Ad-Hoc Projects". If you have an analysis request that does not fit into my typical project framework and requires less work than my typical project offering, the project will be billed at this rate. Projects requiring as much work as the Customer Development project will be billed at the Customer Development project rate.
Hillstrom's QuickScores (Cost = $11,000).
Hillstrom's QuickScores addresses a targeted approach to restoring File Power, Sales, and Profit. Based on a proprietary weighting strategy that evaluates when historical purchases happened and how much was spent (by marketing channel), you will receive the following QuickScores.
- Email QuickScore: A score that you can use for targeting purposes ... each customer ranked from highest to lowest based on the probability of purchasing via an email campaign. You'll know exactly who to target for loyalty programs, for activation programs, for reactivation programs.
- Catalog QuickScore: For catalogers, a score that will tell you who is most likely to purchase solely because of catalog mailings. Historical purchases across channels are weighted appropriately so that you are not wasting one penny of the money your brand allocates to marketing purposes.
- Merchandise QuickScore: Based on weighted historical transactions you will know, by customer, the Primary Merchandise Category and the Secondary Merchandise Category preferred by the customer. Used in combination with the Email QuickScore, you will be able to target the specific merchandise that causes the customer to be most likely to purchase from an Email Marketing campaign.
- Brand QuickScore: An overall ranking of customers from best to worst based on Brand Loyalty.
The MineThatData Elite Program
Three times a year Elite Program participants learn how their comp segment productivity is trending. They learn how good of a job they are doing at reactivating buyers and acquiring new buyers. They also learn about aspects of their business based on experimental methodologies that Kevin is playing with.
- First Run = $1,800, prepaid.
- Each Subsequent Run = $1,000 prepaid.
- Runs occur in February, June, and October.
- 5 Years of Data Required, One Row per Item Purchased, .csv Format.
- Fields (Columns) = Household_ID, Order Date (20191004), Quantity, Amount Spent, Item_Number, Merchandise_Category, Marketing Channel Purchased From.
Speaking Fee
Kevin has been featured at major conferences in Germany, Sweden, UK, and the United States, as well as Shop.org and Internet Retailer.
- Speaking Fee = $4,000, plus Economy-Plus airfare and all applicable travel expenses.
Data Requirements
The image below illustrates what a typical project dataset looks like. Most projects can be completed with just "File #1". Most e-commerce / mobile projects require "File #3". Most catalog contact strategy projects require "File #2". Files must be formatted in .csv format. I can offer credentials for an FTP server if required.
