A Plethora of Options
Have a project where you need Kevin's help? Yes? Good! Here are the many ways that you can work with Kevin.
Have a project where you need Kevin's help? Yes? Good! Here are the many ways that you can work with Kevin.
On all projects, I bill half of the project fee up-front, half is due within 15 days of project completion. A typical project takes about 4 weeks to complete.
Send Kevin an email (kevinh@minethatdata) or dial 206-853-8278 for details.
Hillstrom's File Power (Cost = $29,900).
The natural evolution of Customer Development projects from two years ago, the File Power project evaluates how effective your marketing efforts are at generating File Power. As you know, File Power is critical, especially now that the era of COVID-inflated D2C sales levels is over. When you don't have enough new customers, you don't have enough File Power, and consequently your future is meager. The File Power project combines Customer Development efforts (see below) with my Forecasting project, allowing you to see how your business is likely to evolve over the next few years. This is the most popular project request of 2022.
Hillstrom's Forecasting (Cost = $10,000).
This two-week project allows the Professional to understand what the sales forecast is likely to be through the rest of this year and for next year. Where possible, monthly forecasts are provided by merchandise category as well.
Hillstrom's Customer Development (Cost = $25,000).
I analyze how your customers are developing, providing you with actionable insights to grow your business now that you have this huge glut of customers. Please click here for more details.
Hillstrom's Profit (Cost = $39,000).
An exploration of the product / customer issues that lead to sub-optimal profitability. This project is a fusion of the merchandise forensics work I performed a decade ago and customer development projects I currently perform. The result? A more profitable business! Be it catalog circulation issues, customer returns, fulfillment or product availability issues, gross margin challenges, or irregular/seasonal customer activity, I will outline how your customer file and merchandise assortment are fused together to create a robust profit profile. This is the style of project I typically perform for Private Equity brands looking to buy D2C brands ... and is the style of project I typically perform for Owners looking to sell their D2C brand.
Ad-Hoc Projects
Projects that are customized to unique client needs are considered "Ad-Hoc Projects". If you have an analysis request that does not fit into my typical project framework and requires less work than my typical project offering, the project will be billed at this rate. Projects requiring as much work as the Customer Development project will be billed at the Customer Development project rate.
Hillstrom's QuickScores (Cost = $11,000).
Hillstrom's QuickScores addresses a targeted approach to restoring File Power, Sales, and Profit. Based on a proprietary weighting strategy that evaluates when historical purchases happened and how much was spent (by marketing channel), you will receive the following QuickScores.
- Email QuickScore: A score that you can use for targeting purposes ... each customer ranked from highest to lowest based on the probability of purchasing via an email campaign. You'll know exactly who to target for loyalty programs, for activation programs, for reactivation programs.
- Catalog QuickScore: For catalogers, a score that will tell you who is most likely to purchase solely because of catalog mailings. Historical purchases across channels are weighted appropriately so that you are not wasting one penny of the money your brand allocates to marketing purposes.
- Merchandise QuickScore: Based on weighted historical transactions you will know, by customer, the Primary Merchandise Category and the Secondary Merchandise Category preferred by the customer. Used in combination with the Email QuickScore, you will be able to target the specific merchandise that causes the customer to be most likely to purchase from an Email Marketing campaign.
- Brand QuickScore: An overall ranking of customers from best to worst based on Brand Loyalty.
- Catalog Contact Strategy: For an additional $18,000 I will tell you exactly how many times each customer in your customer file should be mailed, on an annual basis. See if you can find a single vendor who will do this for $29,000.
The MineThatData Elite Program
Three times a year Elite Program participants learn how their comp segment productivity is trending. They learn how good of a job they are doing at reactivating buyers and acquiring new buyers. They also learn about aspects of their business based on experimental methodologies that Kevin is playing with.
- First Run = $1,800, prepaid.
- Each Subsequent Run = $1,000 prepaid.
- Runs occur in February, June, and October.
- 5 Years of Data Required, One Row per Item Purchased, .csv Format.
- Fields (Columns) = Household_ID, Order Date (20191004), Quantity, Amount Spent, Item_Number, Merchandise_Category, Marketing Channel Purchased From.
Speaking Fee
Kevin has been featured at major conferences in Germany, Sweden, UK, and the United States, as well as Shop.org and Internet Retailer.
- Speaking Fee = $4,000, plus Economy-Plus airfare and all applicable travel expenses.
Data Requirements
The image below illustrates what a typical project dataset looks like. Most projects can be completed with just "File #1". Most e-commerce / mobile projects require "File #3". Most catalog contact strategy projects require "File #2". Files must be formatted in .csv format. I can offer credentials for an FTP server if required.
