Have a project where you need Kevin's help? Yes? Good! Here are the many ways that you can work with Kevin.
On all projects, Kevin bills half of the project fee up-front, half is due within 15 days of project completion. A typical project takes 3-4 weeks to complete.
Send Kevin an email (kevinh@minethatdata) or call at 206-853-8278 for details.
Hillstrom's Pricing
In so many of my projects I am able to identify pricing issues that are holding a company back. Low price points are vacated, not enough new items in a key price point are being added to fuel success, or loyal customers refuse to migrate to more expensive price point bands. Other times, I notice that a brand slowly lowered prices on key items, and customers became trained to buy items at lower price points, harming the pricing power the brand used to possess. In Hillstrom's Pricing, these are the issues that will be analyzed. You'll learn whether your most loyal customers prefer different price points from your first-time buyers. You'll learn if your merchandising team is helping or harming the future across price point bands. You'll learn if you have issues that are holding back the potential of your brand.
Project Cost Through 12/31/2019 = $8,500.
Project Cost After 12/31/2019 = $12,000.
Hillstrom's Pricing is included for free when you buy a Total Package project.
Hillstrom's Total Package
This low-cost methodology identifies why business has not performed to expectations. Kevin will investigate channel-based issues, merchandising issues, pricing issues, and general productivity challenges to identify why a business is not meeting expectations. You will receive daily "tidbits" that explain what Kevin is learning, followed by a paper outlining what is wrong (hint - merchandise challenges are usually the issue) and how to potentially fix the issue. You'll get the most popular elements of a typical "Diagnostics", "Merchandise Forensics", and "Fix It" products. This is the NUMBER ONE project request I now receive, and for good reason!!
Hillstrom's "Total Package" Pricing:
Hillstrom's "Total Package" Pricing:
- Annual Sales of $1 to $29,999,999 = $15,000.
- Annual Sales of $30,000,000 to $99,999,999 = $25,000.
- Annual Sales of $100,000,000 to $999,999,999 = $35,000.
- Annual Sales of $1,000,000,000 and Greater = $50,000.
9/30/2019 Update: Going forward, Hillstrom's Pricing will be included free of charge when you sign up for a Total Package project.
Ad Hoc Project
If your project doesn't fit nicely into the "Total Package" framework, I'm happy to work on it anyway!
- Annual Sales of $1 to $29,999,999 = $15,000.
- Annual Sales of $30,000,000 to $99,999,999 = $25,000.
- Annual Sales of $100,000,000 to $999,999,999 = $35,000.
- Annual Sales of $1,000,000,000 and Greater = $50,000.
Catalog Contact Strategy
For a typical catalog brand, I can easily generate $1,000,000 of annual profit per $100,000,000 of annual sales by leveraging a proprietary algorithm that incorporates response, spend, and channel preference (i.e. the "organic percentage") to reduce wasteful catalog mailings. Here are 2019 prices:
- Annual Sales of $1 to $29,999,999 = $17,000.
- Annual Sales of $30,000,000 to $99,999,999 = $30,000.
- Annual Sales of $100,000,000 to $999,999,999 = $40,000.
- Annual Sales of $1,000,000,000 and Greater = $55,000.
Buying A Company? Selling A Company?
Send me five years of purchase history from the company you are thinking of buying/selling, and I will give you an unbiased view of the potential of the customer base to deliver acceptable sales/profit levels in the future. I combine my Fix It methodology with Buyer/Seller specific requests to properly measure how customers are actually behaving. Is the merchandise assortment acceptable? Are enough new customers being generated to fuel future growth? Does the company have a viable new merchandise strategy? Is comp segment productivity increasing or declining?
- Project Cost = $24,000.
The MineThatData Elite Program
Three times a year Elite Program participants learn how their comp segment productivity is trending. They learn how good of a job they are doing at reactivating buyers and acquiring new buyers. They also learn about aspects of their business based on experimental methodologies that Kevin is playing with.
- First Run = $1,800, prepaid.
- Each Subsequent Run = $1,000 prepaid.
- Runs occur in February, June, and October.
- 5 Years of Data Required, One Row per Item Purchased, .csv Format.
- Fields (Columns) = Household_ID, Order Date (20191004), Quantity, Amount Spent, Item_Number, Merchandise_Category, Marketing Channel Purchased From.
Invite Kevin to Visit Your Campus!
Kevin frequently visits clients for day-long sessions designed to fix various business problems.
- Visit Cost = $4,000 per day.
- Client pays for Economy-Plus airfare and all applicable travel expenses including hotel, car rental, parking.
Consulting Retainer
Kevin occasionally partners only with Leading Brands on a retainer basis. The client purchases hours on a "use-'em-or-lose-'em" basis.
- Retainer Cost = $20,000 per 7 Days of Work, use it or lose it, prepaid.
Speaking Fee
Kevin has been featured at major conferences in Germany, Sweden, UK, and the United States, as well as Shop.org and Internet Retailer.
- Speaking Fee = $4,000, plus Economy-Plus airfare and all applicable travel expenses.
Data Requirements
The image below illustrates what a typical project dataset looks like. Most projects can be completed with just "File #1". Most e-commerce / mobile projects require "File #3". Most catalog contact strategy projects require "File #2". Files must be formatted in .csv format. I can offer credentials for an FTP server if required.
