State of the Union Address

If you were President of Retail, describe the theme of your State of the Union Address.

If you were President of E-Commerce, describe the theme of your State of the Union Address.

If you were President of Mobile, describe the theme of your State of the Union Address.

If you were President of the Catalog Industry, describe the theme of your State of the Union Address.

Would you pander? Lie? Be fully honest and expect to be crucified for it? Would you give a glowing speech without actionable outcomes? Would you chart a path and then expect others to lead and be inevitably disappointed when nobody led the path you charted?

Take five minutes ... start a sentence with "My Fellow Americans ...", write down your thoughts about the State of your Industry, and then write down your thoughts about how you would fix your industry. If you find this exercise difficult, that's good ... that gives you an opportunity to dig deeper into your industry to better understand what is actually happening.