The Top Four Posts For October

Four Questions With Ronald Rodd, Director of Analytics, MeritDirect

Measuring Return on Investment

E-Mail Article in Direct Magazine

Carnival of Business

The MineThatData Honor Roll

Does The "Long Tail" Hypothesis Yield Increased Sales?

Forrester Research Beats Up Bloomingdales

E-Mail, Catalog and Online Strategy

Carnival of Business: October 30, 2006

The Drama Of A Winter Storm

E-Mail Strategy

Catalog and Online Marketing Strategy, You Decide!

The Little Guy verses The Pundit

Low Clouds, and the Last Word on Brookstone/Abacus

Brookstone, Abacus, and You

Where Have All The Cowboys Gone?


ESPN: The Entertainment and Sports Programming Network

Allstate Insurance, Earthquakes, and CRM

Multichannel Haiku #1

Who Drives A Multichannel Strategy?