Posts

MAJOR ADVERTISING ANNOUNCEMENT

Point of View: Coach

Point of View: Cordarounds

Optimization: FAIL!

Dear Catalog CEOs: Contact Strategy

Point of View: JCPenney

Point of View: Banana Republic

Point of View: 1-800-Flowers

Six Marketing Strategies

Dear Catalog CEOs: Mobile, Social, Media, Algorithms, Tradition, Service

Mail And Holdout Tests: Segmentation

Mail And Holdout Tests: The Basics

Catalog Marketers and Retailers: The iPad

Point of View: Best Buy

Catalog Matchbacks: FAQs About Why They Cost You Profit

Catalog Matchbacks Are Incorrect, Costing You Profit

Dear Catalog CEOs: Customer Loyalty

Point of View: Kohl's

Point of View: Woot

Point of View: Saks Fifth Avenue

Point of View: J. Crew

Dear Catalog CEOs: Aging Customers

Gliebers Dresses: The Book

Digital Profiles: Q&A Time

Digital Profiles: E-Mail Targeting And Predicting Demand

Digital Profiles: Web Analytics And Keywords