Check out the website of Cordarounds, a Bay Area purveyor of pants.
This might be a business model that violates both the best practices of the catalog industry and of classic e-commerce home page design.
As you know, I'm not advocating that you should or should not execute the strategies of the companies I'm sharing with you. Instead, I'm asking you to consider if there are elements of these businesses that are appropriate for your business. Cordarounds is a business that clearly does things differently, including manufacturing of only a few hundred items before moving on to the next item.
What might you learn from their branding/positioning/execution?
Subscribe to:
Post Comments (Atom)
Out Come The Buzzwords
It's always interesting to hear Customer Development feedback that comes from outside of the Marketing Department. In one visit, the Inf...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
-
I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.