Think of the brand name "1-800-Flowers".
The name represents a version of direct marketing that is thirty years old. But they are doing things on Facebook that are worth paying attention to.
1-800-Flowers has a unique Facebook Shoplet that allows you to purchase your flowers without leaving the comfy confines of Facebook. You can click on any of the icons on the wall to shop, or you can click on the SHOP tab and purchase via the Shoplet.
E-Commerce won't be about your website in ten years. E-Commerce, like many other things, will move "into the cloud", if you will. It seems to me like this is a really good time to test different strategies.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
31 - 26
My Packers were trailing 31-23 late in the 4th quarter to Tom Brady and the Tampa Bay Buccaneer. In spite of playing poorly, the team rallie...

-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
-
I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...

No comments:
Post a Comment
Note: Only a member of this blog may post a comment.