Last fall, you asked me to cover "green" issues in cataloging. We've had many good discussions, haven't we?
Today, Forrester Research analyst Dave Frankland asked direct marketers to participate in a survey on green direct marketing. Here is a link to the Forrester blog post, and here is a link to the survey. Let your voice be heard!
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Theorists
Sometimes you run into what I'd call a "Theorist". Theorists hold companies back, in three ways. They don't bridge the gap...
Cheers Kevin - appreciate the plug!
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