MRV in the Wild

Here's a recent email campaign from Macy's.

The $24.99 UGG Throw. That's the place where MRV matters.

Items featured in email campaigns should likely have two key qualities.

1. A Winning or Contending Item (to boost sales).
2. High MRV (S-Tier or A-Tier), to boost the future value of the customers who buy the item.

If you want a higher annual repurchase rate and all the loyalty benefits that come with it, why wouldn't you advertise your best-selling items that also cause customers to become more likely to repurchase in the future?

Contact me now (kevinh@minethatdata.com) for a quick $5,000 MRV run, paired with quarterly updates for a year at no additional cost to you.