Last fall, you asked me to cover "green" issues in cataloging. We've had many good discussions, haven't we?
Today, Forrester Research analyst Dave Frankland asked direct marketers to participate in a survey on green direct marketing. Here is a link to the Forrester blog post, and here is a link to the survey. Let your voice be heard!
Showing posts with label Dave Frankland. Show all posts
Showing posts with label Dave Frankland. Show all posts
February 07, 2008
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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The emails come in on a daily basis now ... " here's what I think I need, what should I purchase ?" So, today I write a Search...