February 07, 2008

Required Multichannel Reading

I want to give you an opportunity to download required multichannel reading for folks wrestling with understanding multichannel customer behavior in the catalog, online, and retail industry.

Included in the document is a discussion of how we approached multichannel customer behavior and marketing strategies during my tenure at Nordstrom.

The document serves as the basis for the group discussion I'll lead on Multichannel Forensics at the F. Curtis Barry & Company Executive Forum, February 24-26.

Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...