November 26, 2006

Who Manages Your Online Strategy?

Jeremiah Owyang talks about folks who lead web strategy in media businesses. In your multichannel organization, who leads your web strategy?
  • An Online Expert?
  • Your Chief Marketing Officer?
  • A Catalog Marketing Expert?
  • A Retail Marketing Expert?
  • A Merchandising Expert?
  • Somebody Else?
Who should lead your web strategy? Offer your comments, please.

2 comments:

  1. Anonymous5:37 AM

    I doubt any particular title will fil l the bill as well as looking at specific criteria for the role.

    In my opinion, a web strategist should fit three criteria:
    1) Understand the Business
    2) Understand the Users
    3) Understand the technology

    and be able to craft a long term vision

    ReplyDelete
  2. I'd agree, Jeremiah. Depending upon the corporate culture, any one of those three points can be important.

    ReplyDelete

Note: Only a member of this blog may post a comment.

Best Marketers

Alright peeps, send me an email and tell me which vertical does the best job of marketing, causing you to spend more than you'd normally...