Showing posts with label Executive. Show all posts
Showing posts with label Executive. Show all posts

November 26, 2006

Who Manages Your Online Strategy?

Jeremiah Owyang talks about folks who lead web strategy in media businesses. In your multichannel organization, who leads your web strategy?
  • An Online Expert?
  • Your Chief Marketing Officer?
  • A Catalog Marketing Expert?
  • A Retail Marketing Expert?
  • A Merchandising Expert?
  • Somebody Else?
Who should lead your web strategy? Offer your comments, please.

Triggers / Targeting / Personalization

On my last trip to Europe, a vendor was telling a conference attendee how he had a client that was dynamically merchandising a catalog. The ...