Kevin Hillstrom: MineThatData: Who Manages Your Online Strategy?

November 26, 2006

Who Manages Your Online Strategy?

Jeremiah Owyang talks about folks who lead web strategy in media businesses. In your multichannel organization, who leads your web strategy?

An Online Expert?
Your Chief Marketing Officer?
A Catalog Marketing Expert?
A Retail Marketing Expert?
A Merchandising Expert?
Somebody Else?

Who should lead your web strategy? Offer your comments, please.

2 comments:

Anonymous5:37 AM
I doubt any particular title will fil l the bill as well as looking at specific criteria for the role.

In my opinion, a web strategist should fit three criteria:
1) Understand the Business
2) Understand the Users
3) Understand the technology

and be able to craft a long term vision
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Replies
MineThatData1:26 AM
I'd agree, Jeremiah. Depending upon the corporate culture, any one of those three points can be important.
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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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November 26, 2006

Who Manages Your Online Strategy?

2 comments:

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