- An Online Expert?
- Your Chief Marketing Officer?
- A Catalog Marketing Expert?
- A Retail Marketing Expert?
- A Merchandising Expert?
- Somebody Else?
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
November 26, 2006
Who Manages Your Online Strategy?
Jeremiah Owyang talks about folks who lead web strategy in media businesses. In your multichannel organization, who leads your web strategy?
Subscribe to:
Post Comments (Atom)
I Don't Have Control Over New Customers Anymore
We dig into the findings of a Marketing Budget Experiment. The CEO is anxious, because 72% of Paid Social customers are new, while 28% are e...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
-
If you want to understand why clients don't trust vendors and trade journalists, read this little peach from a week ago: Direct Mail is ...
I doubt any particular title will fil l the bill as well as looking at specific criteria for the role.
ReplyDeleteIn my opinion, a web strategist should fit three criteria:
1) Understand the Business
2) Understand the Users
3) Understand the technology
and be able to craft a long term vision
I'd agree, Jeremiah. Depending upon the corporate culture, any one of those three points can be important.
ReplyDelete