- An Online Expert?
- Your Chief Marketing Officer?
- A Catalog Marketing Expert?
- A Retail Marketing Expert?
- A Merchandising Expert?
- Somebody Else?
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
November 26, 2006
Who Manages Your Online Strategy?
Jeremiah Owyang talks about folks who lead web strategy in media businesses. In your multichannel organization, who leads your web strategy?
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I doubt any particular title will fil l the bill as well as looking at specific criteria for the role.
ReplyDeleteIn my opinion, a web strategist should fit three criteria:
1) Understand the Business
2) Understand the Users
3) Understand the technology
and be able to craft a long term vision
I'd agree, Jeremiah. Depending upon the corporate culture, any one of those three points can be important.
ReplyDelete