- An Online Expert?
- Your Chief Marketing Officer?
- A Catalog Marketing Expert?
- A Retail Marketing Expert?
- A Merchandising Expert?
- Somebody Else?
November 26, 2006
Who Manages Your Online Strategy?
Jeremiah Owyang talks about folks who lead web strategy in media businesses. In your multichannel organization, who leads your web strategy?
You become a New Marketing Leader ... let's say it is at an Apparel company. Two things are happening. Womens Merchandise has a +3% ...
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...