- An Online Expert?
- Your Chief Marketing Officer?
- A Catalog Marketing Expert?
- A Retail Marketing Expert?
- A Merchandising Expert?
- Somebody Else?
November 26, 2006
Who Manages Your Online Strategy?
Jeremiah Owyang talks about folks who lead web strategy in media businesses. In your multichannel organization, who leads your web strategy?
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Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...