Hillstrom's 2012 Preview and the End of the Mayan Calendar

For just $9.95 in print, or $3.95 via Kindle, you get a sixty page booklet full of wisdom and tidbits that set priorities for 2012.


I mean, honestly, where else in marketing are you going to fuse concepts like Cyber Monday and the end of the Mayan Calendar?  You'll read about both in Hillstrom's 2012 Preview!


Besides, you'll learn all about Merchandise Forensics, the study of the importance of Winning Products and New Products in the growth of your business.


It's 60 pages, packed with monthly insights you'll refer to time and time again.  So give it a read, what have you got to lose?  Folks who pay attention suggest we've only got until December 21, 2012 before things go sideways, so this text should help you optimize your business between now and then.

Merchandise Forensics

When you purchase a copy of "Hillstrom's 2012 Preview" (print click here, kindle click here), you are introduced to a topic called "Merchandise Forensics".  The booklet represents the only place where we'll cover the topic of Merchandise Forensics.


When you think of Merchandise Forensics, you think of three important concepts.

1. The critical role that "winning products" play in the growth of your business.
2. The importance of various items to "promote themselves" from marginal status to "winning products" status.
3. The critical importance of new products.  If you think about new products in the same way you think about new customers, you're suddenly liberated to grow your business in new ways!

In the booklet, you'll get access to a spreadsheet that allows you to think about how these three concepts relate to your business.

I think that's worth $9.95 via print, or $3.95 via Kindle, don't you?

Hillstrom's 2012 Preview

It's a new year, and that means it is time for a new booklet!!


Hillstrom's 2012 Preview is available on Amazon.com:

• Print = $9.95.
• Kindle = $3.95.

What do you get in this sixty page booklet?

You get a monthly primer on what you might focus on in 2012.  Each month offers something new and interesting.

Most important, I spend a few months on a new concept, called "Merchandise Forensics".  You haven't read anything about Merchandise Forensics on this blog, and I'm going to keep it that way, so that there is a purpose for this booklet.  You will get a spreadsheet that allows you to consider the importance of winning product and new products in the context of your business.  Hint: Merchandise > Channels.

So give the booklet a try, and in the process, you help enrich the lives of the shareholders at Amazon.