Kevin Hillstrom: MineThatData: Hillstrom's 2012 Preview and the End of the Mayan Calendar

January 09, 2012

Hillstrom's 2012 Preview and the End of the Mayan Calendar

For just $9.95 in print, or $3.95 via Kindle, you get a sixty page booklet full of wisdom and tidbits that set priorities for 2012.

I mean, honestly, where else in marketing are you going to fuse concepts like Cyber Monday and the end of the Mayan Calendar? You'll read about both in Hillstrom's 2012 Preview!

Besides, you'll learn all about Merchandise Forensics, the study of the importance of Winning Products and New Products in the growth of your business.

It's 60 pages, packed with monthly insights you'll refer to time and time again. So give it a read, what have you got to lose? Folks who pay attention suggest we've only got until December 21, 2012 before things go sideways, so this text should help you optimize your business between now and then.

Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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January 09, 2012

Hillstrom's 2012 Preview and the End of the Mayan Calendar

Omnichannel Theory