For just $9.95 in print, or $3.95 via Kindle, you get a sixty page booklet full of wisdom and tidbits that set priorities for 2012.
I mean, honestly, where else in marketing are you going to fuse concepts like Cyber Monday and the end of the Mayan Calendar? You'll read about both in Hillstrom's 2012 Preview!
Besides, you'll learn all about Merchandise Forensics, the study of the importance of Winning Products and New Products in the growth of your business.
It's 60 pages, packed with monthly insights you'll refer to time and time again. So give it a read, what have you got to lose? Folks who pay attention suggest we've only got until December 21, 2012 before things go sideways, so this text should help you optimize your business between now and then.
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...