You've got six(ish) weeks to get ready for the best month to acquire new customers ... September! Nearly every project I work on for brands with a strong Christmas Season indicate that September is the best month to acquire new customers. Learn more by watching this brief video (click here).
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Here's a gem. I've been working in corporate America for more than thirty-eight years. The number of blank stares I've received ...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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Here's a recent email campaign from Macy's. The $24.99 UGG Throw. That's the place where MRV matters. Items featured in email ca...
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