8%

Here's a gem.

I've been working in corporate America for more than thirty-eight years. The number of blank stares I've received when suggesting an A/B test when the person on the other side of the conversation is a ROAS believer ... well, it's a staggering number of blank stares!

A/B tests are humbling. They force you to address your personal marketing belief system. It's been my experience that not many professionals want to address their personal marketing belief system.