I came across this quote in the book Bill Walsh (49ers coach in the 80s) wrote sometime back ... I have a copy out in the Casita, and there aren't many copies available. This quote was featured on Bluesky from a football coach. I circled the quote in orange.
"You start first with a structural format and basic philosophy ..."
What is your "structural format" and "basic philosophy"?
I can outline mine ... quickly.
- There is nothing more important than what you sell ... the only reason a customer buys from you is because you sell something that the customer needs or wants.
- Unless your annual repurchase rate is sixty percent or greater, the single most important marketing function you must perform is a non-stop all-consuming focus on customer acquisition.
- Instead of focusing on customer loyalty, focus on converting a first-time buyer to a second purchase ... quickly. By doing so today, you will have more loyal buyers tomorrow.
The most successful companies I work with excel at all three endeavors outlined above.
What is your "structural format" and "basic philosophy"?
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