February 21, 2023

A Completely Opposite Situation

Here is a repurchase analysis for Category 4. Tell me if you see any differences between this category and the one we viewed yesterday (Category 6):


11% ... just eleven percent ... of sales are generated from customers who bought from the category last year. Wow!

15% of sales are generated from customers who bought from other categories last year.

A whopping 74% of sales were generated from customers who were new/reactivated in the past year.

Describe for me your email marketing strategy if your desire is to grow sales in Category Six?




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