Here is a repurchase analysis for Category 4. Tell me if you see any differences between this category and the one we viewed yesterday (Category 6):
11% ... just eleven percent ... of sales are generated from customers who bought from the category last year. Wow!
15% of sales are generated from customers who bought from other categories last year.
A whopping 74% of sales were generated from customers who were new/reactivated in the past year.
Describe for me your email marketing strategy if your desire is to grow sales in Category Six?