February 22, 2023

Free Bacon

If you're gonna develop a category, do it this way ... free bacon (click here).

I had a two-hundred-slide-deck about seven years ago with these kind of ideas to generate awareness. Y'all HATED it. Didn't like any of the ideas. "That won't work for a brand with our sensibility."

Ok.

Well then what WOULD work?

Do you think Smithfield earned some awareness from this promotion?

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

There Are Subtle Differences

I'm going to dummy-up this discussion to protect the innocent while explaining to you how your merchandise assortment has subtle differe...