February 22, 2023

Free Bacon

If you're gonna develop a category, do it this way ... free bacon (click here).

I had a two-hundred-slide-deck about seven years ago with these kind of ideas to generate awareness. Y'all HATED it. Didn't like any of the ideas. "That won't work for a brand with our sensibility."

Ok.

Well then what WOULD work?

Do you think Smithfield earned some awareness from this promotion?
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