February 20, 2023

A Category That Owns Customers

In our study, here is a repurchase table for Category 6.

There is a lot of data to digest here.

Let's go right to the bottom of the table.

Category 6 generated 63% of sales from last year's category six buyers. It generated 11% of sales from buyers of other categories. It generated 26% of sales from new/reactivated buyers.

Once you know that a category generates most of sales from prior buyers, how does your email marketing (or if you are a cataloger, print marketing) tactics change?

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Good Vendor Employees Are Working All Around You

So I'm on a Zoom yesterday, and the individual representing the vendor did SUCH a good job. What does doing a good job look like? Patien...