Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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My Business Is Failing: Has To Be The Marketer's Fault, Right?
Maybe. But probably not. In my system, I can immediately diagnose whether the marketer is failing or there is a merchandising problem. Hint...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
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