Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Theorists
Sometimes you run into what I'd call a "Theorist". Theorists hold companies back, in three ways. They don't bridge the gap...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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I'm frequently asked for project endorsements. And for obvious reasons, clients want to keep their results as secret as possible. Howe...
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