August 29, 2011

Shop.org, Boston, September. Meet With Me!

You're going to be at the 2011 Annual Summit in Boston anyway, so why not join me as I chat with industry leaders about marketing attribution ... click here for details!

I still have a handful of project slots left for the remainder of 2011, so this would be a great time to meet with me about your project.  I will be around all day on 9/13 ... if you're interested in meeting with me, click here to set up an appointment.


-
Labels: ,
Subscribe to: Post Comments (Atom)

Business Principle #14

  • Modified RFM For E-Mail Targeting
    RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
  • Lifecycle Marketing and Touchpoints: Geeky Math
    If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
  • Profit per New Customer
    It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...