December 05, 2010

Dear Catalog CEOs: More Groupon

Dear Catalog CEOs:


Remember, Groupon is a list brand, just like Abacus, Experian, Millard, Merit Direct, ALC, or anybody else you are working with.  They compete directly with your time-honored business partners.

It might be a good time to sit down with your list partners, and start thinking about what the future of "lists" looks like.  It's time, folks.
-
Labels:

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)

A Nice Reactivation Bump in CLV / LTV

Here's a common situation that supports reactivation efforts. When you acquire a new customer, you might have the following metrics over...

  • The MineThatData E-Mail Analytics And Data Mining Challenge
    It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
  • A Pricing Cycle
    Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
  • Welcome Program
    I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...