December 05, 2010

Dear Catalog CEOs: More Groupon

Dear Catalog CEOs:


Remember, Groupon is a list brand, just like Abacus, Experian, Millard, Merit Direct, ALC, or anybody else you are working with.  They compete directly with your time-honored business partners.

It might be a good time to sit down with your list partners, and start thinking about what the future of "lists" looks like.  It's time, folks.
-
Labels:

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)

Starting Over

Excluding the minority of companies that have been unimaginably blessed by a worldwide pandemic (I'm looking at you Walmart and many on...

  • The MineThatData E-Mail Analytics And Data Mining Challenge
    It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
  • An Example
    Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
  • Profit
    Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...