December 05, 2010

Dear Catalog CEOs: More Groupon

Dear Catalog CEOs:


Remember, Groupon is a list brand, just like Abacus, Experian, Millard, Merit Direct, ALC, or anybody else you are working with.  They compete directly with your time-honored business partners.

It might be a good time to sit down with your list partners, and start thinking about what the future of "lists" looks like.  It's time, folks.

Using Discounts To Influence Customer Behavior

The biggest marketing challenge I get to see is this ... Merchandise Productivity isn't acceptable. Marketing is blamed for the ...