Kevin Hillstrom: MineThatData: Dear Catalog CEOs: More Groupon

December 05, 2010

Dear Catalog CEOs: More Groupon

Dear Catalog CEOs:

Take a peek at some of Groupon's latest innovations, click here for details.

Remember, Groupon is a list brand, just like Abacus, Experian, Millard, Merit Direct, ALC, or anybody else you are working with. They compete directly with your time-honored business partners.

It might be a good time to sit down with your list partners, and start thinking about what the future of "lists" looks like. It's time, folks.

Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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December 05, 2010

Dear Catalog CEOs: More Groupon

National Mail Order Catalog Day