1) Customer visits on 11/1, places item in shopping cart.
2) Customer visits on 11/5, browses, leaves item in shopping cart.
3) Customer visits on 11/7, deletes item from shopping cart, calls over the phone, and buys an item after talking to a customer service rep.
Question #1: Do you have a conversion rate or shopping cart abandonment rate problem?
Question #2: If your answer to question #1 is "No", are you accounting for this behavior in your web analytics tool, so that you can clearly see any real shopping cart abandonment rate issues?
Question #3: If the customer in (3) purchased online, do you have a conversion rate or shopping cart abandonment problem?
I'll be doing a virtual event for Catalog University on June 27 at Noon EDT ... titled WHAT CATALOG MARKETING WILL LOOK LIKE IN 2025. ...
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
We spent the past two weeks talking about the events and influences that shaped what I call "The Great Eight". My Influence...
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...