1) Customer visits on 11/1, places item in shopping cart.
2) Customer visits on 11/5, browses, leaves item in shopping cart.
3) Customer visits on 11/7, deletes item from shopping cart, calls over the phone, and buys an item after talking to a customer service rep.
Question #1: Do you have a conversion rate or shopping cart abandonment rate problem?
Question #2: If your answer to question #1 is "No", are you accounting for this behavior in your web analytics tool, so that you can clearly see any real shopping cart abandonment rate issues?
Question #3: If the customer in (3) purchased online, do you have a conversion rate or shopping cart abandonment problem?
This is maybe a year old, +/-, and is worth a year of consideration if you sell apparel: https://www.bloomberg.com/graphics/2018-death-o...
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...