1) Customer visits on 11/1, places item in shopping cart.
2) Customer visits on 11/5, browses, leaves item in shopping cart.
3) Customer visits on 11/7, deletes item from shopping cart, calls over the phone, and buys an item after talking to a customer service rep.
Question #1: Do you have a conversion rate or shopping cart abandonment rate problem?
Question #2: If your answer to question #1 is "No", are you accounting for this behavior in your web analytics tool, so that you can clearly see any real shopping cart abandonment rate issues?
Question #3: If the customer in (3) purchased online, do you have a conversion rate or shopping cart abandonment problem?
Yesterday we talked about a classic, outstanding catalog customer ... and how that customer needed MORE mailings on an annual basis. ...
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
In our simulation, we learn that there are different definitions of Carrying Capacity. If the CFO demands that we maximize profit o...
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...