I worked with Sally "back in the day" when Eddie Bauer had an online channel that generated $15,000,000 of business a year. Sally shepherded the growth of the online channel at Eddie Bauer during those unique times.
Today, she contributes content at the E-Commerce Consulting Blog. Give her content a peek!
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Case Study: A Marketing Plan
I ran a logistic regression equation to understand how likely multi-category buyers are to purchase again in the next year ... after control...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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