Showing posts with label E-Commerce Consulting Blog. Show all posts
Showing posts with label E-Commerce Consulting Blog. Show all posts

April 14, 2008

Sally McKenzie at the E-Commerce Consulting Blog

I worked with Sally "back in the day" when Eddie Bauer had an online channel that generated $15,000,000 of business a year. Sally shepherded the growth of the online channel at Eddie Bauer during those unique times.

Today, she contributes content at the E-Commerce Consulting Blog. Give her content a peek!

How Do You Know When A Marketing Channel Is Dying?

Last month I was asked this question. What a good question! In 1999 at Eddie Bauer, I measured "phone" customers ... those who bou...