Akin recently initiated a blog called Multichannel Marketing Metrics. He works at Unica Corporation. Unica supports the "Affinium" suite of products used for campaign management during my time at Nordstrom.
If you have a chance, check out his blog!
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Reminded Of This Grumpy Gem From 2015 And The Forced Transition To Loyal Buyers
I looked at the data. Prospecting Response Down Significantly Post-COVID. Ad-Costs Up 25% In The Past Three Years. Huge Circulation Cuts Amo...
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