Akin recently initiated a blog called Multichannel Marketing Metrics. He works at Unica Corporation. Unica supports the "Affinium" suite of products used for campaign management during my time at Nordstrom.
If you have a chance, check out his blog!
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The Playbook: A Missing Element
Here's our playbook. You, of course, are a play caller. You make decisions. You have a playbook with all sorts of "plays". Tho...
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