Akin recently initiated a blog called Multichannel Marketing Metrics. He works at Unica Corporation. Unica supports the "Affinium" suite of products used for campaign management during my time at Nordstrom.
If you have a chance, check out his blog!
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
April 14, 2008
Akin Arikan's Multichannel Marketing Metrics Blog
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