Akin recently initiated a blog called Multichannel Marketing Metrics. He works at Unica Corporation. Unica supports the "Affinium" suite of products used for campaign management during my time at Nordstrom.
If you have a chance, check out his blog!
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The Phoenix Zoo
Another Question: We plan our entire marketing calendar around the catalog. What do you expect us to do on October 28 when we don't hav...
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