There aren't many of us who talk about multichannel issues (formerly known as catalog issues).
A new blog, called The Catalog Chronicles Blog, is hosted by Tom Kothman, Principal of Thomas Associates, and former CEO of Motherwear International. Following a brief review of his content, I was heartened to see somebody publicly acknowledge the challenges the industry faces.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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The Hated Holiday
There's just nothing in ecommerce more rudimentary, nothing that shows your service provider doesn't truly understand business ... t...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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Here's a recent email campaign from Macy's. The $24.99 UGG Throw. That's the place where MRV matters. Items featured in email ca...
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