There aren't many of us who talk about multichannel issues (formerly known as catalog issues).
A new blog, called The Catalog Chronicles Blog, is hosted by Tom Kothman, Principal of Thomas Associates, and former CEO of Motherwear International. Following a brief review of his content, I was heartened to see somebody publicly acknowledge the challenges the industry faces.
Showing posts with label Tom Kothman. Show all posts
Showing posts with label Tom Kothman. Show all posts
April 14, 2008
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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The emails come in on a daily basis now ... " here's what I think I need, what should I purchase ?" So, today I write a Search...