Showing posts with label Newspapers. Show all posts
Showing posts with label Newspapers. Show all posts

December 15, 2008

Newspaper Home Delivery

Catalogers ... pay close attention to "breaking news" about Detroit newspapers ceasing delivery of newspapers except for Thursday, Friday, and Sunday.

You keep telling me that you won't have a business if you cannot put catalogs in the mail. Well, we're going to get to observe an actual case study soon. Pick an online analytics service (i.e. Quantcast or your personal favorite) and pay close attention to traffic trends, pre/post delivery decision, comparing these businesses with newspapers that continue home delivery. Does home delivery inspire online readership? We're going to find out.


Top 12 Analysis: Impact of Pricing

One of the analyses I run in a pricing project is measurement of customer response by price point. If inexpensive price point customers are ...