Catalogers ... pay close attention to "breaking news" about Detroit newspapers ceasing delivery of newspapers except for Thursday, Friday, and Sunday.
You keep telling me that you won't have a business if you cannot put catalogs in the mail. Well, we're going to get to observe an actual case study soon. Pick an online analytics service (i.e. Quantcast or your personal favorite) and pay close attention to traffic trends, pre/post delivery decision, comparing these businesses with newspapers that continue home delivery. Does home delivery inspire online readership? We're going to find out.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Showing posts with label Newspapers. Show all posts
Showing posts with label Newspapers. Show all posts
December 15, 2008
Subscribe to:
Posts (Atom)
A CEO Who's Customer Retention Heart Had Hardened
Back in the days when somebody paid to put you on an airplane (i.e. pre-video-conference days), I was asked by a CEO to visit his company to...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
Here's a recent email campaign from Macy's. The $24.99 UGG Throw. That's the place where MRV matters. Items featured in email ca...