Catalogers ... pay close attention to "breaking news" about Detroit newspapers ceasing delivery of newspapers except for Thursday, Friday, and Sunday.
You keep telling me that you won't have a business if you cannot put catalogs in the mail. Well, we're going to get to observe an actual case study soon. Pick an online analytics service (i.e. Quantcast or your personal favorite) and pay close attention to traffic trends, pre/post delivery decision, comparing these businesses with newspapers that continue home delivery. Does home delivery inspire online readership? We're going to find out.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Two Articles For You To Think About
First, translate everything in this article about AI and Media to "AI and E-Commerce". Then you'll be interested in the topic ...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.