Scrubbing The Humanity Out Of Things

This came across Bluesky on Monday. This was a gif ... the photos represent the start of it and the end of it.

Now I'm not a fan of driving any brand off of any website, that's insane.

But the AI-based sentiment is reasonable. I mean, look at how sterile the second image is.

I get a lot of emails ... some of them are those ridiculous "pitches" from vendors ... they're using AI to "speak" to me. They are also scrubbing the humanity out of the processes they're recommending AI for.

There is a future date where AI data centers consume all of the electricity and water that we deserve. Between now and then, be sure to balance your ability to do more things without scrubbing all of the humanity out of what your brand does.