Ready For Something Different?

If you aren't in my catalog audience, move on, we'll talk to you tomorrow.

Those of you in the catalog audience might be attending NEMOA (click here) on April 1, April2, and April 3. How about I contribute from three thousand miles away? I'll offer two keynote presentations.

1. April 2, 1:00pm EDT:  The State of Catalog Marketing. In this presentation, Kevin (that's me) will share with you an unbiased and honest view of modern catalog marketing, based on analysis of billions of purchase transactions over the past eighteen years of consulting work.
2. April 3, 1:00pm EDT:  The Future of Catalog Marketing. In this presentation, Kevin (me again) will share the end-game for modern cataloging. Some of you will like this message, because you've crafted a catalog program designed to survive the next ten years. Others need to look to a different and somewhat uncomfortable future.

Both presentations will be emailed to my subscribers (that's you) at 1:00pm on April 2 and April 3. You don't have to do anything ... other than watch each Keynote.