Mini-Project Opportunity

Let's try something. I have a brief hole in my calendar for the first week of April.

Some of you (in recent weeks) have mentioned to me that it feels like you are managing several different businesses simultaneously. Hint - you are! It gets hard to manage a half-dozen businesses that are loosely connected via "your brand". 

Here's what I'll do.

• Project Cost = $4,500. Virtually free.
• For every item customers purchased in the past year, I will create a "profile" of that item for you. I'll tell you the marketing channel that the item skews to. I'll tell you if new customers prefer the item, customers early in the customer life cycle prefer the item, or if loyal customers prefer the item. If you have zip code available, I'll tell you if there is a geographic preference for that item.
  
• Based on the item profile of each item, I'll create nine "mini-assortments" for you ... items that behave similarly across channels, customer behavior, merchandise categories etc.

Let's remove the hurdle of a more expensive Action Streams project. I have room for several of these projects in early April. Send me an email (kevinh@minethatdata.com) and I'll get this going for you. Offer ends March 21. Are you truly managing many different "mini-businesses" under one brand umbrella? Let's find out!! Hint - you are managing several small businesses simultaneously. The fact you are managing several small businesses simultaneously is the reason why you struggle to obtain reasonable customer response in any one channel ... you're trying to offer products that customers within a channel aren't thrilled about.