Finally!
I had some free time to get this little 48 page booklet processed via Amazon. The booklet summarizes my thought process over the past two months ... specifically the need to create community (replacing the renting of lists in old-school marketing and complementing Google/Facebook in e-commerce), the need to capture community engagement and then link it to your customer database, and finally the opportunity to leverage Action Streams to either stop a customer from further response decline or to convert the customer to a purchase following online engagement.
As always, you have two choices.
- Print via Amazon: $9.99 (I make about $2.50 per book sold, Amazon gets $7.49).
- Amazon Kindle: $2.99 (I make about $2.00 per unit, Amazon gets $0.99).
Looking at the pricing above, it's obvious what happens when you depend upon third parties. Is there a parallel for your business?
Project Opportunities:
- A Full Action Stream Analysis and Attribute Development Project = $20,000.
- Action Stream Attribute Development Only = $10,000.
- Monthly Update of Your Action Stream File = $5,000 (Annual Fee).
- Action Stream Consulting? Contact me (kevinh@minethatdata.com).
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