November 26, 2024

The Rehabilitation Campaign Began Yesterday

It took Retail Trade Journalists exactly one (1) day following the "Mistakes Were Made" event to act as an affiliate-PR department on behalf of Macy's. One (1) day.


In 2007, Macy's generated $26 billion in net sales. Last year Macy's generated $23 billion. If we adjust for inflation, that's likely between $15 and $17 billion in 2007 sales. In other words, Macy's doesn't know much about storytelling.

But a day after weaving a story that a lone gunman hid more than a hundred million in expenses, maybe they are getting good at storytelling?


P.S.: What is the point of this? It's obvious ... be careful who you trust. There's a reason Macy's is constantly referred to positively by trade journalists.

P.P.S.:  The unsubs I received following the Macy's announcement are hilarious. This is the breaking point for some of you? Seriously? You support retail fraud?

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