From time to time over the next few months, I'm going to explain Merchandise Dynamics project work via a video series. The first video is available here.
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Case Study: Customer Response to a Dying Category
We talked about Apparel Tops yesterday. We've previously mentioned that Fashion is a dying category, largely because the merchandising t...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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