Tied To The Past vs. Not Tied To The Past

When there is a severe weather outbreak, this is what The Weather Channel looks like (pardon the glare on the picture).

And this is what it looks like when you are not encumbered by the past ... where you don't have to please shareholders ... where you don't necessarily need a background in weather to present a severe weather outbreak.

Here you have two sets of live chat, six storm chasers, Ryan narrating the event, and a live radar.

There's no way that the brand tethered to the legacy platform can compete.