For the fifteenth consecutive year, I wish you a Merry Christmas!
A year ago you probably couldn't have conceived how 2020 would turn out. It wasn't an easy year, was it?
So enjoy the season!
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The Master Sheet: Customer Value
Here's the Master Sheet we've evaluated for more than a week. Today we'll look at the portion of the table on the far right, col...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
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