For the fifteenth consecutive year, I wish you a Merry Christmas!
A year ago you probably couldn't have conceived how 2020 would turn out. It wasn't an easy year, was it?
So enjoy the season!
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The Playbook: A Missing Element
Here's our playbook. You, of course, are a play caller. You make decisions. You have a playbook with all sorts of "plays". Tho...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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