If you want to see what a business in transition looks like, take a look at the most recent financial filing from Lands' End (click here).
Fake File Power
Here's a case where a $20 purchase leads to a potentially unethical $50 charge ( click here ). I had a call a few years ago with th...
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Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
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Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
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Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a...
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