If you want to see what a business in transition looks like, take a look at the most recent financial filing from Lands' End (click here).
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
October 02, 2019
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Not An Outpouring, But ...
I performed a Saturday test (click here) . Turns out that if I talk about Affiliate Marketers scamming you, you respond. En masse. Not an ou...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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