If you want to see what a business in transition looks like, take a look at the most recent financial filing from Lands' End (click here).
Median Time to Loyalty
Once we know the probability of a purchase at any recency/frequency combination, we can calculate the median time that elapses between a fir...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
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