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Awareness - Much Needed
Get your digital copy of Hillstrom's Total Package for just $0.99 ... it's virtually free !! Remember what I call the "G...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...