Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Common Development Attributes on a First Purchase
When you look at first-time buyers, there are certain attributes that lead to "development". Not all first-time buyers are created...

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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...

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