When followers from "digital" companies browse content, it's typically about offline tactics, measuring long-term value, and measuring the long-term impact of merchandise/pricing.
Thought you might find that interesting ...
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How Rebuy Rates Are Impacted By Price
Look at annual rebuy rates by items purchased last year and average price per item purchased. As prices increase, the probability o...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...
