When followers from "digital" companies browse content, it's typically about offline tactics, measuring long-term value, and measuring the long-term impact of merchandise/pricing.
Thought you might find that interesting ...
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Much of the "unlocking customer value" thesis surrounds customer service and discounts / promotions / loyalty programs. The concep...
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