When followers from "digital" companies browse content, it's typically about offline tactics, measuring long-term value, and measuring the long-term impact of merchandise/pricing.
Thought you might find that interesting ...
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The Know It All
A few years ago I was asked to visit a company and present the findings of project work I recently completed. Anybody in Consulting knows wh...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
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On Twitter you find all sorts of odd and untested ideas. One follower told me that he outsources all of his creative imagery to his c...
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