When followers from "digital" companies browse content, it's typically about offline tactics, measuring long-term value, and measuring the long-term impact of merchandise/pricing.
Thought you might find that interesting ...
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
I recall the late Don Libey telling me about his enjoyment of Sherlock Holmes ... he wrote fan fiction, bought barrels of wine, bottled them...
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